Tuesday, September 17, 2013

Typography Worksheet

Typography-anatomy.jpgTypography Worksheet:
Write out the answers to these questions in complete sentences. 
Label and define all of the above numbers:
1. The ascender line determines the height of the ascenders.
2. The base line, where all the letters rest. If a letter goes below this line it is a descender.
3. The ascender height is the distance between the base line and the ascender line.
4. The cap height is the height of the capital letters; the distance between the base line and the cap line.
5. The descender is the stroke of a character that comes down below the base line.
6. The ascender is the part of the character that comes above the mean line.
7. The distance between the base and the mean line. Rounded letters such as g and o extend beyond these lines.
8. The cap line is the line that determines the height of capital letters.
9. The mean line is the line that determines the height of lowercase letters.
10.  The descender line determines the bottom reach of descenders.

Define Serif: The design at the end of a stroke.
Define Sans-Serif: A type of text with no serif.
When do you use Antique Fonts? -When you want to provoke a nostalgic or period feel you should use them.
At most how many words should be Decorative Fonts at a time? –No more than three at one time.
What does a script font resemble? –Scrip fonts resemble hand writing.
What element of design does script represent? (From elements lesson) -lines
Why use Symbol Fonts? –To provide embellishment and complement other specific fonts.

Define Typography: The art of arranging type for media purposes.
Why do designers need a solid foundation in typography?
Kerning: Adjusting the space between letters or characters
Leading: The space between the lines of text.
Tracking:
When do you use the following?
Center Alignment:
Right Alignment:
Justified Alignment: 
What is remembered: good styling or bad styling? Good typography is easy to read but bad typography is memorable.
What is legibility? The ability to read typography.
Type size smaller than 7pt is: Difficult to read
Type size smaller than 3pts is: Utterly illegible.
Type range for legible type is: between 8pt and 14pt. 9 and 10 are the best choices usually.
What do you use for long passages? A serif font
What case do we use for Body? Both upper and lower
What is measure? The width of the text column.
What can you tell me about Ragged Edges?
What are some ways text can be used and what font types do you use for each?
Text can be used to make designs and lines. You can organize the bodies of text into patterns or you can form lines with the words. Different sizes can create different lines.

Choosing and Using Type:  http://www.will-harris.com/use-type.htm
**Read ALL of it.  Answer the following:
Why is choosing and using the right font important? (Two reasons) It is what gets the readers attention and persuades them. It determines what mood the reader thinks the idea is set in.
What are the two most important things to remember?   The type should not overpower the text and there are no bad typefaces, just appropriate and inappropriate typefaces.
What is appropriate? What do you have to consider? Anythig legible by anyone with any eyesight in any lighting. You should consider the mood you are trying to convey and who you want the type to appeal to.

Tell me the rules:  (there are 10)
1: body text should be between 10 and 12 point.
2: Use enough leading. Always add at least one or two points more than the type size.
3: Don’t make your lines too short or too long.
4: Make paragraph beginnings clear. Use either an indent or a block style.
5: Use only one space after a period, not two.
6: Don’t justify text unless you have to.
7: Don’t underline anything, especially not headlines or subheads.
8: Use italics instead of underlines.
9: Don’t set long blocks of text in italics, bold, or all caps.

10: Leave more space above headlines and subheads than below.

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