Color theory

Color Theory Worksheet

Please read the materials listed below and answer the following questions:

• Color Theory Intro: http://www.nhsdesigns.com/graphic/color/index.php
• Color Wheel: http://www.nhsdesigns.com/graphic/color/color-wheel.php
• Color Combinations: http://www.nhsdesigns.com/graphic/color/color-combos.php
• Tints, Shades & Neutrals: http://www.nhsdesigns.com/graphic/color/tints_shades_neutrals.php
• Emotional Content: http://www.nhsdesigns.com/graphic/color/emotional-content.php
• Color Meaning: http://www.color-wheel-pro.com/color-meaning.html
• Color Physiology:  http://www.webdesign.org/web-design-basics/color-theory/color-psychology-quick-reference-cards.13826.html

Please type out answers in complete sentences.  You may paraphrase.  Please do NOT copy and paste definitions. 

1. Define hue: What distinguishes one color from another
2. Define value: relative lightness or darkness of a color
3. Define saturation: the rough equivalent of brightness
4. How many colors are available on our computers?
5. Define secondary color: two primaries mixed together
6. Define tertiary color: primary plus a neighboring secondary
7. Define complementary colors: colors that sit opposite of each other on the color wheel
8. What are the primary colors in Photoshop? Red green and blue
9. What are the secondary colors in Photoshop? Cyan, magenta, yellow
10. Define subtractive color model: colors that when mixed together make black
11. Define additive color model: colors that when mixed together make white
12. Is RGB additive or subtractive? additive
13. Is CMYK additive or subtractive? subtractive
14. What is the RGB color model used for?
15. What is the CMYK color model used for?
16. Define analogous colors: Colors that sit next to each other on the color wheel
17. Define tint: A color in which white has been added to
18. Define shade:  a color which black has been added to
19. Define neutral: a combination of complementary colors
20. What can be said in general about warm colors? They jump out and are usually prominent
21. What can be said in general about cool colors? They recede in a design
22. What color is associated with stability? blue
23. What color symbolizes royalty? purple
24. What is the color of cleanliness? white
25. What color symbolizes freshness? green
26. Which colors are associated with joy? yellow
27. What color symbolizes passion and danger? Red
28. Dark red is associated with: Anger courage, vigor
29. Reddish-brown is associated with:  harvest and fall
30. Dark orange is associated with: deceit or distrust
31. Gold is associated with: wisdom, prestige.
32. Yellow is associated with:  joy, happiness energy, intellect
33. Dark green is associated with: ambition, greed, jealousy
34. Olive green is associated with: color of peace
35. Light blue is associated with: health, tranquility, understanding
36.  Dark purple is associated with: gloom and sad feelings
37. Why is the use of color important in graphic Design? It determines what feelings your picture evokes.

One-word art

I chose a kind of dull font and progressively spaced the letters. I also made the go from darker to lighter and made the letters sink. I made it look like the last letter was falling off.

Typography Quote

I made the more important words bigger, like "Earth" and "Art". I enlarged the first quotation mark to lead the eye to the begging. I tucked the "without" into the T of "art".

Glyph Monster

This, thankfully, did not take me as long as I expected. At first I thought it was turning out awful but as I added more characters and the lines became more fine, the figure actually became more visible and good looking.

Typography Applied

I learned how to make text follow specific set lines and what not.

Typography Worksheet

Typography Worksheet:

http://www.csse.monash.edu.au/~cema/courses/CSE5910/lectureFiles/lecture5b.htm

Anatomy http://www.nhsdesigns.com/graphic/typography/anatomy.php

Write out the answers to these questions in complete sentences. 

Label and define all of the above numbers:

1. The ascender line determines the height of the ascenders.
2. The base line, where all the letters rest. If a letter goes below this line it is a descender.
3. The ascender height is the distance between the base line and the ascender line.
4. The cap height is the height of the capital letters; the distance between the base line and the cap line.
5. The descender is the stroke of a character that comes down below the base line.
6. The ascender is the part of the character that comes above the mean line.
7. The distance between the base and the mean line. Rounded letters such as g and o extend beyond these lines.
8. The cap line is the line that determines the height of capital letters.
9. The mean line is the line that determines the height of lowercase letters.
10.  The descender line determines the bottom reach of descenders.

Type Families:   http://www.nhsdesigns.com/graphic/typography/type-families.php

Define Serif: The design at the end of a stroke.
Define Sans-Serif: A type of text with no serif.
When do you use Antique Fonts? -When you want to provoke a nostalgic or period feel you should use them.
At most how many words should be Decorative Fonts at a time? –No more than three at one time.
What does a script font resemble? –Scrip fonts resemble hand writing.
What element of design does script represent? (From elements lesson) -lines
Why use Symbol Fonts? –To provide embellishment and complement other specific fonts.

Essentials:  http://freelancefolder.com/typography-essentials-a-getting-started-guide/

Define Typography: The art of arranging type for media purposes.
Why do designers need a solid foundation in typography?
Kerning: Adjusting the space between letters or characters
Leading: The space between the lines of text.
Tracking:

When do you use the following?
Center Alignment:
Right Alignment:
Justified Alignment: 

Styling:  http://www.nhsdesigns.com/graphic/typography/styling-formatting.php

What is remembered: good styling or bad styling? Good typography is easy to read but bad typography is memorable.
What is legibility? The ability to read typography.
Type size smaller than 7pt is: Difficult to read
Type size smaller than 3pts is: Utterly illegible.
Type range for legible type is: between 8pt and 14pt. 9 and 10 are the best choices usually.
What do you use for long passages? A serif font
What case do we use for Body? Both upper and lower
What is measure? The width of the text column.
What can you tell me about Ragged Edges?

Text as Image: http://www.nhsdesigns.com/graphic/typography/text-as-image.php

What are some ways text can be used and what font types do you use for each?
Text can be used to make designs and lines. You can organize the bodies of text into patterns or you can form lines with the words. Different sizes can create different lines.

Choosing and Using Type:  http://www.will-harris.com/use-type.htm

**Read ALL of it.  Answer the following:

Why is choosing and using the right font important? (Two reasons) It is what gets the readers attention and persuades them. It determines what mood the reader thinks the idea is set in.

What are the two most important things to remember?   The type should not overpower the text and there are no bad typefaces, just appropriate and inappropriate typefaces.
What is appropriate? What do you have to consider? Anythig legible by anyone with any eyesight in any lighting. You should consider the mood you are trying to convey and who you want the type to appeal to.

Tell me the rules:  (there are 10)

1: body text should be between 10 and 12 point.

2: Use enough leading. Always add at least one or two points more than the type size.

3: Don’t make your lines too short or too long.

4: Make paragraph beginnings clear. Use either an indent or a block style.

5: Use only one space after a period, not two.

6: Don’t justify text unless you have to.

7: Don’t underline anything, especially not headlines or subheads.

8: Use italics instead of underlines.

9: Don’t set long blocks of text in italics, bold, or all caps.

10: Leave more space above headlines and subheads than below.

Rain Drop

This was a really tricky project. The hardest part was layering and using the minus front tool. I used multiple brush strokes when using the splatter brush but I still couldn't make the specs looks as good as I wished they would be.

Pen Tool Practice

Most of the project was easy. I definitely had a lot of problems with the shape builder tool and knife tool, which caused some trouble making the hair. It definitely showed me how much you can do with just a few basic shapes and tools. It took a while but I am proud of the end product.

Balanced is used by keeping same colors close together and adjacent. The clouds are close together along with the green, the clouds also made horizontal visual links. Perspective was made through layering the colors and shaped. I tried to make the clouds fluffy so give them a sense of motion as well. I tried using harmony by using the same brush on the sun beams and tree leaves, which helped the unity as well. Using a different brush and using the cool sun texture gives it variety.